Daily Planet Media » Sustaining Earth

Date Posted: 04-May-2007

BIZ EXECS ACCEPT SOCIAL RESPONSIBILITY

More than 80 percent of executives surveyed around the world agreed that they should contribute to the public good.

Most executives who participated in the McKinsey Global Survey of Business Executives: Business and Society acknowledged that their companies should identify emerging trends such as environmental sustainability and develop cohesive responses.

Consensus for the right approach required the integration of social issues into all dimensions of the business, not just the making of strategy. A company whose external communications strategy emphasizes the search for the most environmentally friendly products and processes will stumble e.g. by simultaneously fighting limits on carbon dioxide emissions. DPM