Daily Planet Media » Sustaining Earth

Date Posted: 04-May-2007

MEDIA HYPED HYBRIDS GETTING POPULAR

Media coverage of the hybrid-vehicle technology has increased substantially over the past three years resulting in most Japanese and North American consumers becoming aware of this new breed of vehicle.

According the President of Advanced Automotive Batteries, Mr Menahem Anderman there are three factors that have contributed to the technological and commercial success of the 2004 model Prius.

• Steep rise in oil prices during 2005/2006
• Growing concerns about a diminishing world energy supply
• Increased awareness of the relevance of CO2 emissions from vehicles adding to global warming